Press Release

devolo drops the price of HomePlug adapters



Aachen, October 7, 2003 - The devolo AG, based in Aachen, Germany, is reducing the pricing of its MicroLink dLAN (direct Local Area Network) line of products for PC-networking via mains power circuits—by up to a quarter on some products. The Starter Kit with two Ethernet adapters, for example, is now down from EUR 229.90 to just EUR 169.90.

“The high levels of demand and the resulting volumes allow us to cut prices for consumers by up to 25 percent on some products”, said Heiko Harbers, CEO of devolo AG in Aachen, explaining the reductions that have been in force since October 1, 2003. The networking of PCs and gaming consoles via the existing in-house electrical wiring is reported to be a growth market that is still in the early stages of deveolopment. The rapidly increasing production volumes worldwide are having a stong effect on component pricing.

Whereas the retail price of the MicroLink dLAN USB adapter remains steady at EUR 99.90 (incl. VAT), the price of the Ethernet adapter has dropped from EUR 129.90 to today’s EUR 99.90. The two MicroLink dLAN Stater Kits Ethernet/USB and Ethenet/Ethernet, each featuring two adapters, are now also down in price to a uniform EUR 169.90 each. The same price applies to the new HomePlug adapter MicroLink dLAN Wireless for networking multiple PCs via the household power circuit with the flexibility of wireless technology based on the IEEE-802.11b standard.

Heiko Harbers: “These price reductions and the harmonisation of pricing structures should make HomePlug technology even more attractive to consumers”. There really is no reason not to use MicroLink dLAN to build up a home network.

Background devolo AG

devolo AG was founded in May 2002 by former employees of the now insolvent Elsa AG in Aachen, Germany. devolo has taken over the know-how from the Elsa AG along with the brand names and product rights for “MicroLink” and “Vianect”. 20 years of experience in developing data communications solutions is the basis for a broad spectrum of high-quality products. The current range includes analog modems, DSL modems and networking products for private consumers and professional users. The several years of experience that our employees possess enables even a young company like devolo AG to assure the quality of its products right from the start. The in-house research and development team ensures a constant flow of innovations and the fast reaction to demands arising from the market.

Press contact

Christoph Rösseler
Sonnenweg 11
52070 Aachen
Germany
Tel: +49(0)241-18279-64
Fax: +49(0)241-18279-99
E-Mail: presse@devolo.de

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